For shoppers comparing OLED TV deals this Black Friday, my best overall pick is the LG C5, which pairs a broad set of high-end features with a more flexible role than a specialist model. The Samsung S90F is a strong alternative for viewers who prioritize fast gaming and vivid HDR, while the LG G5 suits buyers planning a premium, large-screen setup. The main tradeoffs are screen size, gaming and HDR features, smart-TV preferences, and whether a higher-end panel will make a visible difference in your room. Model years and sizes also matter: several picks share a series name but are not interchangeable. Read on for my full comparison, buying advice, and ways to judge whether a Black Friday offer fits your needs.
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Key Takeaways
- The LG C5 is my best overall pick because it offers a versatile middle ground in the lineup, while the LG G5 is aimed at buyers who want a larger, more premium screen.
- Samsung’s S90F family appears in multiple sizes; choose between the 55-inch and 65-inch versions based on viewing distance and room fit, not the repeated model name alone.
- The LG C4 and C5 are different model generations, so a Black Friday offer on the older C4 may suit a value-focused buyer, but compare its feature set with the newer C5 before choosing.
- The LG 42-inch C5 and Sony 48-inch A90K serve smaller spaces; they can be easier to fit than the 55-inch and 65-inch sets, but their screen size may feel limiting in a large room.
- Samsung, LG, Roku, and Sony bring different smart-TV experiences, making interface preference and connected-device compatibility part of the decision—not just panel technology.
| Roku 55-Inch Pro Series 4K OLED Smart TV (2026 Model) |  | Best for Simple Setup and Everyday Viewing | Screen size: 55 inches | Resolution and display: 4K OLED | Refresh rate: 120Hz | VIEW ON AMAZON | See Our Full Breakdown |
| LG 65-Inch OLED evo AI 4K C5 Series Smart TV (OLED65C5PUA, 2025) |  | Best Large-Screen Gaming Balance | Screen size: 65 inches | Display: 4K OLED evo | Processor: Alpha 9 AI Processor Gen8 | VIEW ON AMAZON | See Our Full Breakdown |
| LG 42-Inch Class OLED evo AI 4K C5 Series Smart TV with Dolby Atmos and Dolby Vision |  | Best Compact Gaming OLED | Screen size: 42 inches | Resolution: 4K | Display: OLED evo with 8.3 million self-lit pixels | VIEW ON AMAZON | See Our Full Breakdown |
| Samsung 65-Inch Class S85H Series OLED 4K Smart TV (2026 Model) |  | Best for AI Upscaling and Color Validation | Screen size: 65 inches | Model year: 2026 | Display technology: OLED | VIEW ON AMAZON | See Our Full Breakdown |
| Samsung QN65S90F 65-Inch OLED 4K Smart TV (2025) |  | Best for Fast Motion and Built-In Audio Detail | Screen size: 65 inches | Display technology and resolution: OLED, 4K | Refresh rate: 144Hz | VIEW ON AMAZON | See Our Full Breakdown |
| Samsung 55-Inch Class S90F Smart TV (2025 Model, 55S90F) |  | Best 55-Inch Gaming Pick | Display size: 55 inches | Display technology: OLED | Resolution: 4K UHD | VIEW ON AMAZON | See Our Full Breakdown |
| Samsung 55-Inch Class S90H Series OLED 4K Smart TV (2026 Model) |  | Best for Bright, Reflective Rooms | Screen size: 55 inches | Series and model year: S90H, 2026 | Display technology: OLED | VIEW ON AMAZON | See Our Full Breakdown |
| LG 77-Inch OLED evo G5 Series 4K Smart TV (OLED77G5WUA, 2025) |  | Best Premium Big-Screen Pick | Screen size: 77 inches | Resolution: 4K | Processor: Alpha 11 AI Processor Gen2 | VIEW ON AMAZON | See Our Full Breakdown |
| Samsung 65-Inch Class OLED S90F 4K Smart TV (2025 Model) | | Best for a Bigger Gaming Screen | Screen size: 65 inches | Display technology: OLED | Resolution: 4K | VIEW ON AMAZON | See Our Full Breakdown |
| LG 65-Inch Class OLED evo C4 Series Smart TV 4K |  | Best Dolby Vision Gaming Pick | Screen size: 65 inches | Display technology: OLED evo | Resolution: 4K | VIEW ON AMAZON | See Our Full Breakdown |
| Sony 48 Inch A90K BRAVIA XR 4K HDR OLED Smart Google TV |  | Best Compact Pick for Movies and Gaming | Screen size: 48 inches | Display technology: OLED | Resolution: 4K HDR | VIEW ON AMAZON | See Our Full Breakdown |
| oled tv deals black friday | Screen size | Refresh rate | Resolution | HDR |
|---|---|---|---|---|
| Roku 55-Inch Pro Series 4K OLE | 55 inches | 120Hz | — | Dolby Vision |
| LG 65-Inch OLED evo AI 4K C5 S | 65 inches | 144Hz | — | Dolby Vision |
| LG 42-Inch Class OLED evo AI 4 | 42 inches | — | 4K | — |
| Samsung 65-Inch Class S85H Ser | 65 inches | — | 4K | HDR supported; format not specified in provided details |
| Samsung QN65S90F 65-Inch OLED | 65 inches | 144Hz | — | — |
| Samsung 55-Inch Class S90F Sma | — | 144Hz | 4K UHD | — |
| Samsung 55-Inch Class S90H Ser | 55 inches | 165Hz | 4K | HDR+ |
| LG 77-Inch OLED evo G5 Series | 77 inches | 120Hz | 4K | Dolby Vision |
| Samsung 65-Inch Class OLED S90 | 65 inches | 144Hz | 4K | Pro HDR+ |
| LG 65-Inch Class OLED evo C4 S | 65 inches | 144Hz | 4K | Dolby Vision |
| Sony 48 Inch A90K BRAVIA XR 4K | 48 inches | — | 4K HDR | — |
More Details on Our Top Picks
Roku 55-Inch Pro Series 4K OLED Smart TV (2026 Model)
For a Black Friday OLED shortlist, I’d put the 55-inch Roku Pro Series forward for buyers who want OLED contrast without a complicated first-day setup. Its 120Hz refresh rate and support for FreeSync Premium, ALLM, and VRR suit sports and gaming, while Dolby Vision brings compatible films into the picture mix. The voice remote’s backlit buttons and finder feature also make routine use less fiddly than a bare-bones remote. Compared with the 65-inch LG C5, this Roku gives up screen size and the LG’s 144Hz ceiling, but offers a more straightforward interface. The tradeoffs are its potential screen glare in bright rooms and limited information about compatibility with other smart-home platforms. I’d favor it when easy operation matters more than chasing the highest gaming refresh rate.
Pros:- OLED 4K picture with deep blacks and rich color
- 120Hz refresh rate with FreeSync Premium, ALLM, and VRR
- Simple setup and user-friendly Roku interface
- Backlit voice remote includes a remote finder
Cons:- The ultra-thin screen may reflect glare in bright rooms
- Smart-platform compatibility details are limited
- Lacks the 144Hz refresh rate offered by the LG C5 models
Best for: Viewers who want a mid-size OLED for mixed TV, sports, and gaming, with a simple interface and a feature-rich voice remote.
Not ideal for: Bright-room viewers sensitive to reflections, or competitive gamers seeking a 144Hz panel like the LG C5 models.
- Screen size:55 inches
- Resolution and display:4K OLED
- Refresh rate:120Hz
- HDR:Dolby Vision
- Audio:Dolby Atmos
- Remote:Voice control, backlit buttons, remote finder
- Connectivity:Bluetooth Headphone Mode
- Stand:Tool-less assembly with adjustable heights
Our verdict“Choose this Roku if you want an easy-to-use 55-inch OLED with capable gaming features and can manage reflections in your room.”
LG 65-Inch OLED evo AI 4K C5 Series Smart TV (OLED65C5PUA, 2025)
I’d rank the 65-inch LG C5 highly for buyers who want one OLED to handle big-screen films and demanding gaming. Its OLED evo panel, Brightness Booster, and Dolby Vision support pair contrast with extra brightness-focused processing, while four HDMI 2.1 inputs make it easier to connect several current-generation sources. The 144Hz refresh rate, 0.1ms response time, G-Sync, and FreeSync Premium give it a stronger gaming spec sheet than the 120Hz Roku Pro Series. Compared with the 42-inch LG C5, this model is better suited to a main living room, but needs more space and a larger viewing distance. The tradeoffs are a potentially involved gaming setup and limited detail about its built-in sound system. I’d look at the Samsung S90F if its listed 144Hz motion and audio features better match your priorities.
Pros:- 65-inch OLED evo screen with 4K resolution and Brightness Booster
- 144Hz refresh rate, 0.1ms response time, G-Sync, and FreeSync Premium
- Four HDMI 2.1 inputs for multiple compatible devices
- Dolby Vision, Dolby Atmos, and webOS 25
Cons:- Advanced gaming features may take extra setup
- Sound-system specifications are limited in the provided product details
- Its size is less practical for compact rooms than the 42-inch LG C5
Best for: Living-room buyers who want a 65-inch OLED for films and high-refresh-rate gaming across multiple HDMI 2.1 devices.
Not ideal for: Shoppers with a small room, a tight setup preference, or a strong need for detailed built-in audio specifications.
- Screen size:65 inches
- Display:4K OLED evo
- Processor:Alpha 9 AI Processor Gen8
- HDR:Dolby Vision
- Refresh rate:144Hz
- Gaming response time:0.1ms
- Gaming support:G-Sync, FreeSync Premium, VRR
- Inputs and smart platform:4 HDMI 2.1; webOS 25
- Audio:Dolby Atmos
Our verdict“Pick the 65-inch LG C5 if you want a spacious OLED that pairs movie-friendly formats with 144Hz gaming and several HDMI 2.1 inputs.”
LG 42-Inch Class OLED evo AI 4K C5 Series Smart TV with Dolby Atmos and Dolby Vision
The 42-inch LG C5 fills a niche that the 65-inch LG C5 and Samsung S90F can’t: a compact OLED that can double as a desktop gaming display or fit a smaller room. It keeps the lineup’s premium gaming essentials—144Hz, 0.1ms response time, G-Sync, FreeSync Premium, VRR, and four HDMI 2.1 ports—rather than scaling back to a basic small-screen set. Its 8.3 million self-lit pixels, Dolby Vision, and Dolby Atmos also make it a capable movie screen when viewing distance is close. Compared with the 55-inch Roku Pro Series, this LG offers a higher stated refresh rate and more detailed gaming connections, but has less screen area for a shared living room. The feature-rich webOS setup may feel busy, and streaming subscriptions require internet access. I’d skip it if big-screen immersion is the goal.
Pros:- Compact 42-inch size with 4K OLED contrast
- 144Hz refresh rate and 0.1ms response time
- G-Sync, FreeSync Premium, VRR, and four HDMI 2.1 ports
- Dolby Vision, Dolby Atmos, and webOS 25
Cons:- Smaller screen than the 55-inch Roku or 65-inch models in this list
- Many gaming and picture options may take time to configure
- Streaming services require internet access and may require subscriptions
Best for: PC and console gamers who need a compact 4K OLED for a desk, bedroom, or small gaming space.
Not ideal for: Households seeking a large shared-screen movie experience, or viewers who want streaming without an internet connection and subscriptions.
- Screen size:42 inches
- Resolution:4K
- Display:OLED evo with 8.3 million self-lit pixels
- Processor:α9 AI Processor Gen8
- HDR formats:Dolby Vision, HDR10
- Refresh rate and response time:144Hz; 0.1ms
- Gaming support:NVIDIA G-SYNC, AMD FreeSync Premium, VRR
- HDMI:4 HDMI 2.1 ports
- Smart platform and audio:webOS 25; Dolby Atmos
Our verdict“Choose the 42-inch LG C5 for a space-conscious setup where high-refresh-rate gaming matters more than a large viewing area.”
Samsung 65-Inch Class S85H Series OLED 4K Smart TV (2026 Model)
I’d consider the Samsung S85H for a 65-inch OLED buyer who watches a mix of newer 4K material and lower-resolution sources. Its AI 4K upscaling is aimed at improving how non-4K content fills the screen, while Pantone validation provides a useful color-accuracy credential. The 120Hz Motion Xcelerator rate, G-Sync, and FreeSync Premium also give it a gaming role, though it doesn’t match the 144Hz specification of the Samsung S90F or either LG C5 in this batch. That makes the S85H a less specialized choice for high-refresh-rate gaming, but its 65-inch OLED format suits a main viewing room. The source quality still affects upscaling results, and the provided details don’t specify the HDR format or smart platform. I’d compare those gaps against the more fully specified LG C5 before choosing.
Pros:- 65-inch 4K OLED screen with deep blacks
- AI 4K upscaling for lower-resolution sources
- 120Hz Motion Xcelerator with G-Sync and FreeSync Premium
- Pantone-validated color
Cons:- 120Hz refresh rate is below the 144Hz listed for the Samsung S90F and LG C5 models
- Upscaling results depend on the quality of the source material
- Provided product details do not identify the HDR format or smart platform
Best for: Viewers seeking a 65-inch OLED for mixed-quality TV sources, with 120Hz gaming support and an emphasis on color validation.
Not ideal for: Competitive gamers prioritizing 144Hz, or buyers who need clearly stated HDR-format and smart-platform details before choosing.
- Screen size:65 inches
- Model year:2026
- Display technology:OLED
- Resolution:4K
- Gaming refresh rate:Up to 120Hz
- Gaming support:NVIDIA G-SYNC, AMD FreeSync Premium
- Upscaling:AI 4K Upscaling
- Color validation:Pantone Validated
- HDR:HDR supported; format not specified in provided details
Our verdict“Choose the S85H if AI upscaling and Pantone-validated color matter more to you than a 144Hz refresh rate or fully detailed format specifications.”
Samsung QN65S90F 65-Inch OLED 4K Smart TV (2025)
The Samsung S90F is the strongest fit here for buyers who want a 65-inch OLED with fast motion and more clearly stated audio hardware. Its 144Hz refresh rate puts it alongside the LG C5 models for high-refresh gaming and ahead of the 120Hz Samsung S85H and Roku Pro Series on paper. The listed 40-watt, 5.1-channel audio output, Dolby Atmos, and Object Tracking Sound Lite also give shoppers more sound-system detail than the LG C5 listing provides. Against the 65-inch LG C5, the Samsung’s supplied specs list OLED HDR+ rather than Dolby Vision; buyers attached to Dolby Vision should compare formats before deciding. Its 49.6-pound weight and 65-inch footprint call for a stable stand or suitable wall mounting. I’d favor it for motion and audio detail, not for the lightest or simplest installation.
Pros:- 65-inch 4K OLED display with OLED HDR+
- 144Hz refresh rate for gaming and fast-moving content
- 40-watt, 5.1-channel audio with Dolby Atmos and Object Tracking Sound Lite
- AI 4K upscaling and customizable smart features
Cons:- Listed panel weight is 49.6 pounds, calling for a sturdy stand or mount
- The supplied HDR format is OLED HDR+ rather than Dolby Vision
- Feature-rich setup may be more involved for some buyers
Best for: 65-inch TV shoppers who want 144Hz motion, OLED HDR+, and specified built-in audio features for gaming and entertainment.
Not ideal for: Buyers who specifically want Dolby Vision, need a lighter installation, or prefer fewer setup choices.
- Screen size:65 inches
- Display technology and resolution:OLED, 4K
- Refresh rate:144Hz
- HDR format:OLED HDR+
- Audio output:40 watts
- Audio channels:5.1
- Audio features:Dolby Atmos, Object Tracking Sound Lite
- Dimensions:10.4 inches deep × 56.9 inches wide × 35.3 inches high
- Weight and mount standard:49.6 pounds; VESA 200 × 200 mm
Our verdict“Pick the Samsung S90F if you want a 65-inch OLED with 144Hz motion and detailed built-in audio specifications, and don’t require Dolby Vision.”
Samsung 55-Inch Class S90F Smart TV (2025 Model, 55S90F)
For Black Friday shoppers seeking a gaming-focused OLED without moving up to a larger screen, this 55-inch S90F combines 4K OLED contrast with a 144Hz refresh rate and Samsung’s NQ4 Gen3 processing. That refresh rate can make compatible PC games look smoother, while AI upscaling helps lower-resolution streams appear sharper. Compared with the 65-inch S90F, this version takes up less space and may suit a closer viewing distance; the larger model is the better fit when room-filling scale matters more than compact dimensions. Samsung’s HDR10+ support and Alexa voice control add useful everyday flexibility, but the supplied details do not list Dolby Vision. The 144Hz ceiling also depends on compatible gaming hardware, so console-only buyers may not use its full speed. Like other OLEDs here, it can be vulnerable to burn-in with prolonged static images.
Pros:- 4K OLED panel offers pixel-level dimming and deep contrast.
- 144Hz Motion Xcelerator supports smooth motion with compatible gaming hardware.
- NQ4 Gen3 processing and AI upscaling can improve the appearance of lower-resolution content.
- Alexa is built in for voice control.
Cons:- 144Hz gaming depends on a compatible PC and supported content.
- OLED pixels can be susceptible to burn-in from prolonged static images.
- The provided HDR format is HDR10+, not Dolby Vision.
Best for: PC gamers who want a 55-inch OLED with a high refresh rate and AI upscaling for mixed-resolution content.
Not ideal for: Console-only gamers who will not use the 144Hz capability, or buyers who prioritize Dolby Vision support.
- Display size:55 inches
- Display technology:OLED
- Resolution:4K UHD
- Refresh rate:144Hz
- HDR format:HDR10+
- Processor:NQ4 Gen3
- Audio:2.1-channel surround sound, 40W maximum output
- VESA mount:300 × 200 mm
Our verdict“Choose this 55-inch S90F if you want a compact OLED for PC gaming and do not need a larger screen or Dolby Vision.”
Samsung 55-Inch Class S90H Series OLED 4K Smart TV (2026 Model)
The S90H’s clearest distinction in this group is Glare Free technology, which targets reflections that can distract from dark scenes or daytime sports. Its 55-inch OLED screen also pairs 165Hz gaming with G-SYNC and FreeSync Premium Pro, giving compatible PC setups more refresh-rate headroom than the 2025 S90F models listed here. AI upscaling and motion enhancement round out a set aimed at viewers who switch between streams, sports, and games. The tradeoff is that 165Hz performance depends on a suitable PC and supported content; it will not turn every source into high-frame-rate video. The LG 65-inch C4 is a stronger alternative if you want a bigger screen and Dolby Vision, while this Samsung makes more sense when reflection handling and high-refresh PC gaming take priority.
Pros:- Glare Free technology is designed to reduce distracting reflections.
- 165Hz refresh rate and adaptive-sync support suit compatible PC gaming setups.
- OLED provides deep contrast, with AI features for upscaling and motion processing.
Cons:- The 165Hz capability requires compatible PC hardware and supported games.
- The listed HDR format is HDR+, while the LG C4 offers Dolby Vision.
- AI picture and sound results may vary with the source content and connected equipment.
Best for: PC gamers and daytime viewers whose TV faces windows or bright room lighting and who prefer a 55-inch screen.
Not ideal for: Buyers seeking a larger OLED or Dolby Vision support, or users without hardware that can take advantage of high-refresh gaming.
- Screen size:55 inches
- Series and model year:S90H, 2026
- Display technology:OLED
- Resolution:4K
- HDR:HDR+
- Processor:NQ4 AI Gen3
- Refresh rate:165Hz
- Gaming compatibility:G-SYNC and FreeSync Premium Pro
- Special features:Glare Free, AI upscaling, AI motion enhancer, auto HDR remastering
Our verdict“Pick the S90H if reflection control and high-refresh PC gaming matter more to you than Dolby Vision or a larger screen.”
LG 77-Inch OLED evo G5 Series 4K Smart TV (OLED77G5WUA, 2025)
This G5 is the clear choice here for buyers who want an OLED to anchor a large room: its 77-inch screen offers a much more expansive viewing area than the 65-inch LG C4 or Samsung S90F. LG pairs that scale with OLED evo Brightness Booster Max, Dolby Vision, and Dolby Atmos, a combination aimed at cinematic films and shows as well as gaming. Its wall-mountable design can also suit a room where a prominent television should sit close to the wall or display art when idle. The tradeoff is practical as well as financial: a 77-inch set needs substantial wall space, and its 120Hz refresh rate is lower than the 144Hz options in this roundup. Choose the C4 instead if you want a smaller 65-inch OLED with a higher listed refresh rate and gaming-sync features.
Pros:- 77-inch OLED evo screen suits large rooms and cinematic viewing.
- Brightness Booster Max, deep blacks, and Dolby Vision support a vivid film presentation.
- Dolby Atmos adds compatible immersive audio support.
- Four HDMI 2.1 inputs and 0.1ms response time are useful for gaming setups.
Cons:- Its 77-inch size may overwhelm smaller rooms or viewing distances.
- The 120Hz refresh rate is below the 144Hz and 165Hz options in this group.
- The wall-focused design may be less suitable for buyers who need a conventional stand setup.
Best for: Movie-focused buyers furnishing a large room who want a wall-mounted 77-inch OLED with Dolby Vision and Dolby Atmos.
Not ideal for: Shoppers with limited wall space or those prioritizing a 144Hz refresh rate over screen size and cinematic formats.
- Screen size:77 inches
- Resolution:4K
- Processor:Alpha 11 AI Processor Gen2
- HDR:Dolby Vision
- Audio:Dolby Atmos
- Refresh rate:120Hz
- Response time:0.1ms
- HDMI inputs:4 HDMI 2.1
- Smart platform and design:webOS; Re:New Wall Design
Our verdict“Choose the G5 if a large, wall-mounted Dolby Vision OLED matters more than compact size or the highest refresh rate.”
Samsung 65-Inch Class OLED S90F 4K Smart TV (2025 Model)
This 65-inch S90F keeps the 2025 model’s 144Hz refresh rate and NQ4 AI Gen3 processing, but its larger display is the deciding difference from the 55-inch S90F. That extra screen area can make sports, games, and films feel more absorbing at a longer seating distance, while AI upscaling helps make everyday lower-resolution sources look closer to 4K. Alexa voice control is built in, and the listed HDR approach is Samsung’s Pro HDR+. Compared with the LG 65-inch C4, the Samsung offers a higher stated refresh rate, while the LG lists Dolby Vision and G-SYNC/FreeSync support. This Samsung is a better match for buyers leaning toward Samsung’s processing and 144Hz capability; it is less compelling if Dolby Vision is a priority. Compatible hardware is needed to reach 144Hz.
Pros:- 65-inch 4K OLED screen suits longer viewing distances better than the 55-inch S90F.
- 144Hz refresh rate supports smooth motion with compatible content and devices.
- NQ4 AI Gen3 processing uses neural networks for upscaling.
- Built-in Alexa provides voice control.
Cons:- The stated 144Hz capability depends on compatible gaming hardware and content.
- The provided HDR specification is Pro HDR+, not Dolby Vision.
- The larger screen requires more room than the 55-inch S90F.
Best for: Viewers who want a 65-inch OLED for sports and gaming, plus AI upscaling and a 144Hz refresh rate.
Not ideal for: Movie watchers who specifically want Dolby Vision, or buyers whose gaming devices cannot use the 144Hz refresh rate.
- Screen size:65 inches
- Display technology:OLED
- Resolution:4K
- Processor:NQ4 AI Gen3
- HDR:Pro HDR+
- Refresh rate:144Hz
- Upscaling:AI neural networks
- Smart feature:Alexa built in
Our verdict“Choose the 65-inch S90F if you want a larger Samsung OLED with 144Hz gaming support and do not require Dolby Vision.”
LG 65-Inch Class OLED evo C4 Series Smart TV 4K
The 65-inch LG C4 is a well-rounded match for buyers who want gaming features without giving up a strong movie format selection. Its Dolby Vision OLED presentation, Dolby Atmos support, and A9 AI Processor Gen7 make it a distinct alternative to the Samsung S90F models, which list HDR10+ or Pro HDR+ rather than Dolby Vision. For gaming, the C4 combines a stated 144Hz refresh rate with four HDMI 2.1 inputs, VRR, G-SYNC, and FreeSync Premium; that gives compatible systems a broad set of connection and synchronization options. webOS and the Magic Remote add convenient control. The tradeoff is that it does not stand apart through screen size or Samsung’s listed HDR approach, and the provided specs do not include a brightness figure. OLED panels can also be susceptible to burn-in from persistent static content.
Pros:- Dolby Vision and OLED pixel control suit contrast-rich film viewing.
- 144Hz refresh rate, VRR, G-SYNC, and FreeSync Premium support compatible gaming setups.
- Four HDMI 2.1 inputs provide room for multiple current-generation devices.
- webOS and Magic Remote provide integrated smart-TV navigation and control.
Cons:- OLED pixels may be susceptible to burn-in with prolonged static images.
- Its 65-inch size is smaller than the 77-inch LG G5 for large-room viewing.
- The supplied specifications do not state a brightness figure for comparison.
Best for: Mixed-use households with a 65-inch viewing area that want Dolby Vision films and gaming features for compatible consoles or PCs.
Not ideal for: Buyers seeking a 77-inch cinema-style screen, or those who prefer Samsung’s HDR10+ support and ecosystem.
- Screen size:65 inches
- Display technology:OLED evo
- Resolution:4K
- Refresh rate:144Hz
- HDR:Dolby Vision
- Processor:A9 AI Processor Gen7
- Audio:Dolby Atmos
- Inputs:4 HDMI 2.1
- Gaming and smart features:G-SYNC, FreeSync Premium, VRR, webOS, Magic Remote
Our verdict“Choose the C4 if Dolby Vision and broad gaming compatibility matter more to you than a larger screen or Samsung’s HDR formats.”
Sony 48 Inch A90K BRAVIA XR 4K HDR OLED Smart Google TV
The Sony A90K is the compact OLED choice in this roundup, pairing a 48-inch 4K HDR screen with Sony’s image processing and support for Dolby Vision. Its smaller size can suit a desk, bedroom, or modest living room where the 65-inch LG C5 or Samsung S90F would dominate the space. For gaming, HDMI 2.1, 4K/120Hz, VRR, and ALLM give compatible consoles room for smooth, responsive play. Sony’s Acoustic Surface Audio+ also uses the screen as part of its sound system, unlike a conventional set that relies only on speakers beneath the panel. The tradeoff is scale: it won’t deliver the same large-screen impact as the bigger models here, and its premium positioning may be hard to justify if you mainly want a smaller streaming TV.
Pros:- OLED panel produces deep blacks and vivid color for dark-room movie viewing.
- Dolby Vision support adds a compatible HDR format for supported films and shows.
- HDMI 2.1, 4K/120Hz, VRR, and ALLM support current-generation console gaming features.
- Acoustic Surface Audio+ and Dolby Atmos support offer a more screen-focused sound presentation.
Cons:- The 48-inch size limits immersion in larger rooms compared with 55- and 65-inch options.
- Premium positioning may be difficult to justify for buyers focused on basic streaming.
- Built-in audio may still fall short of a separate sound system for a room-filling setup.
Best for: Movie and console-game fans furnishing a bedroom, compact living room, or gaming setup who want OLED picture quality and HDMI 2.1 features in a 48-inch screen.
Not ideal for: Buyers furnishing a large room or seeking a cinema-like, shared viewing experience; the 48-inch panel is smaller than most alternatives in this roundup.
- Screen size:48 inches
- Display technology:OLED
- Resolution:4K HDR
- Smart platform:Google TV
- HDR support:HDR, Dolby Vision
- Gaming features:HDMI 2.1, 4K/120Hz, VRR, ALLM
- Audio:Acoustic Surface Audio+, Dolby Atmos
- Standby power:<0.5 watts
Our verdict“Choose the A90K if you want a feature-rich, compact OLED for movies and gaming, but pick a larger LG C5 or Samsung S90F for a more expansive viewing area.”
How We Picked
I ranked these TVs around the choices that matter when a Black Friday offer puts several OLED models within reach: picture and gaming feature set, usable screen size, model generation, smart-TV platform, and fit for different rooms and budgets. I gave the highest placement to versatile models that suit a broad range of viewing habits, then separated specialized picks for large rooms, compact setups, gaming, and value-minded shopping. Since this lineup includes multiple sizes and model years, I treated each listed product as its own option rather than assuming that names from the same series have identical specifications.
My ranking is not a live deal tracker, and I do not assume every listing has the same availability or configuration. Black Friday value depends on the exact model, size, included features, return terms, and final checkout total. I considered tradeoffs alongside strengths: premium features matter less if the screen is too large for the room, a smaller set may not suit shared viewing, and an appealing offer on an older model is only compelling when its capabilities match your priorities.
| oled tv deals black friday | HDR | Processor | Display technology |
|---|---|---|---|
| Roku 55-Inch Pro Series 4K OLE | Dolby Vision | — | — |
| LG 65-Inch OLED evo AI 4K C5 S | Dolby Vision | Alpha 9 AI Processor Gen8 | — |
| LG 42-Inch Class OLED evo AI 4 | — | α9 AI Processor Gen8 | — |
| Samsung 65-Inch Class S85H Ser | HDR supported; format not specified in provided details | — | OLED |
| Samsung QN65S90F 65-Inch OLED | — | — | — |
| Samsung 55-Inch Class S90F Sma | — | NQ4 Gen3 | OLED |
| Samsung 55-Inch Class S90H Ser | HDR+ | NQ4 AI Gen3 | OLED |
| LG 77-Inch OLED evo G5 Series | Dolby Vision | Alpha 11 AI Processor Gen2 | — |
| Samsung 65-Inch Class OLED S90 | Pro HDR+ | NQ4 AI Gen3 | OLED |
| LG 65-Inch Class OLED evo C4 S | Dolby Vision | A9 AI Processor Gen7 | OLED evo |
| Sony 48 Inch A90K BRAVIA XR 4K | — | — | OLED |
Factors to Consider When Choosing Oled Tv Deals Black Friday
Black Friday can make OLED upgrades feel comparable when the underlying TVs differ in ways that affect daily use. I would settle the room, viewing habits, and must-have features before comparing offers; that keeps a headline deal from steering you toward the wrong screen.
Match Screen Size to Viewing Distance
Start with the distance from your main seat to the screen, then judge whether a larger set will fit the wall or stand without crowding the room. A 77-inch model such as the LG G5 is better suited to a spacious viewing area than a bedroom or narrow apartment layout. Compact options like the 42-inch LG C5 and 48-inch Sony A90K can work for desks, smaller rooms, or close seating, but may feel undersized when several people watch from across a large living room. A common mistake is choosing the biggest screen the offer seems to justify rather than the size that keeps subtitles, sports, and fast-moving scenes comfortable to follow. Measure the available width and check the TV’s stand or mounting requirements before ordering.
Compare Model Years and Exact Product Listings
This roundup includes 2025 and 2026 models, along with the LG C4 from an earlier generation, so series labels alone do not tell the whole story. Check the full model number, screen size, and listed features on the product page; retailers sometimes use shortened titles that can obscure distinctions. A newer model may bring changes that matter to your use, but an older one can still be a sensible choice if its capabilities cover what you watch and play. Avoid treating a Black Friday offer as a win just because the TV belongs to a familiar premium series. Compare the exact configuration against your requirements, and verify return and warranty terms before checkout.
Prioritize the Features You Will Actually Use
Gaming, streaming, and film viewing place different demands on a TV, so choose features around your routine rather than collecting specifications. For gaming, check the refresh-rate support and the connections needed by your console or PC; the Samsung S90F listing highlights 144Hz motion support. For movies and streaming, focus on the HDR formats and services you use, along with the TV’s available picture settings. If the TV will mostly show broadcast programs or older video, upscaling may matter more than a feature you rarely access. Make a short must-have list before browsing offers, then treat extras as a bonus rather than a reason to overspend.
Pick a Smart-TV Platform That Fits Your Setup
Roku, webOS, Tizen, and Google TV differ in layout, app access, voice controls, and how they work with other devices. If your household already uses a preferred streaming interface, choosing a matching platform can reduce setup friction and make everyday navigation easier. Check that the apps you rely on are available on the TV itself, particularly if you want to avoid adding a separate streaming player. Also consider who will use the set: a simple home screen may suit occasional viewers, while a household with multiple services and connected devices may value broader controls. Do not assume that a familiar brand guarantees the same software experience across model years.
Decide When a Premium Model Is Worth Paying More For
A premium TV makes the most sense when its advantages solve a real limitation in your current setup: a larger screen for a broad seating area, features for serious gaming, or a design suited to a carefully planned room. The LG G5 stands apart here as the 77-inch premium option, while the C-series models aim at more general-purpose use. If you mainly stream casual shows in a bright, shared room, some high-end advantages may have little effect on your day-to-day viewing. Compare the total setup cost too, including a compatible mount, extra cables, or a sound system if you plan to add one. Pay for improvements you can use, not for a model tier by itself.
Judge the Offer by Total Value, Not the Deal Label
Black Friday listings can emphasize savings while leaving the most useful comparison details out of view. Look at the exact model and size, included accessories, delivery or installation terms, return window, and warranty coverage alongside the checkout total. Check whether a stand is included if you need one, and confirm that your existing mount supports the TV’s dimensions and weight. A lower-cost older model can be a better fit than a newer one if you do not need its additional features, but a missing connection or unsupported app can erase that advantage. I would compare only offers that meet the same minimum requirements, then choose the one with the best fit and clearest ownership terms.
Frequently Asked Questions
Should I choose the LG C5 or an LG C4 if both appear in Black Friday offers?
Compare the exact size and feature list first, since this lineup includes the newer C5 series and an LG C4 model from an earlier generation. The C5 is my stronger general-purpose starting point, while the C4 may suit a buyer who wants to spend less and does not need every newer feature. Check the connections, gaming support, and smart-TV details for the specific listing rather than relying on the series name. Also compare warranty, return terms, and the final checkout total. Choose the older model only if the features it retains meet your needs.
Is a 55-inch OLED or a 65-inch OLED the better fit for my living room?
Let your viewing distance, seating layout, and available wall or stand space decide. A 65-inch set can make films and sports easier to follow from farther back, while a 55-inch model is often easier to place in a smaller room. Measure the space and check the TV’s full dimensions, including its stand, before buying. If multiple people watch from different seats, think about whether the larger screen will help everyone see details comfortably. A Black Friday offer should not outweigh a poor room fit.
Does the Samsung S90F make sense if I mostly watch films and streaming shows?
It can, especially if its picture features and smart-TV setup match your preferred services. The S90F listings also highlight gaming-oriented motion support, which is more valuable to players than to viewers who mostly stream shows. Compare its exact size and feature configuration with the LG C5 rather than assuming the series name describes every listing identically. Check which HDR formats and apps you use regularly, then decide whether the Samsung’s extra capabilities are relevant. If not, a more general-purpose option may be a better fit.
Should I buy the 42-inch LG C5 or the 48-inch Sony A90K for a smaller room?
Choose based on viewing distance and how the TV will be used, not brand alone. The 42-inch LG C5 suits closer seating or a compact setup where a larger panel would dominate the room. The 48-inch Sony A90K gives you more screen area, which can help for shared viewing, but it needs more space. Compare the specific connectivity and smart-TV features against the devices and services you already use. Measure the setup before ordering, especially if the TV will sit on a desk or narrow stand.
What should I check before ordering an OLED TV during a Black Friday sale?
Verify the exact model number, screen size, included stand or mounting hardware, and the listed feature set. Then check delivery, installation, return, and warranty terms, since they can vary between retailers and listings. Confirm that your streaming apps, console, sound system, and existing mount will work with the TV. Compare offers only after matching those details, so a lower checkout total does not hide a compromise you care about. Save the product listing and order confirmation in case you need to verify the configuration later.
Conclusion
For the best overall fit, I would start with the LG C5, which makes the most sense for shoppers who want a capable all-rounder without focusing on one narrow use. My best value direction is the LG C4 when its specific features meet your needs and the offer makes it a more sensible buy than a newer model. For a premium large-screen setup, choose the 77-inch LG G5; for beginners who want a straightforward shortlist, compare the C5 with the Samsung S90F based on smart-TV preference and gaming needs. For compact spaces, consider the 42-inch LG C5 or 48-inch Sony A90K, while the S90F’s gaming features make it a focused option for players. Before placing an order, confirm the exact model, size, and retailer terms—those details determine whether a Black Friday offer is the right buy for you.
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