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The Drive reports that Toyota sold 1,897 Prius cars in September, down from 2,011 a year earlier, even as the automaker sold more than 25,000 Camry Hybrids and 28,000 RAV4 Hybrids. Prius sales are down 51% year to date to 16,731, according to the report. The figures show the Prius is losing ground within Toyota’s hybrid lineup, but they do not establish why buyers are choosing other models.
Toyota sold 1,897 Prius cars in September, down from 2,011 in the same month a year earlier, even as the company sold more than 25,000 Camry Hybrids and 28,000 RAV4 Hybrids, according to The Drive. The figures point to a sharp divergence inside Toyota’s hybrid lineup, but they do not show that American buyers have broadly abandoned the Prius or explain what is driving the difference.
The Drive’s report says Toyota’s Prius sales fell 51% year to date to 16,731. In September, the Prius also trailed several of the company’s other hybrid models by a wide margin: Toyota sold more than 25,000 Camry Hybrids and more than 28,000 RAV4 Hybrids, the report said.
The Prius was not the lowest-selling Toyota hybrid in the reported month. The Drive lists sales of 1,821 for the Corolla Cross, 1,705 for the Tacoma, 1,088 for the Highlander and 406 for the Crown. It says Toyota sold more bZ electric vehicles than standard Prius hybrids that month; counting the plug-in Prius as well puts the Prius total just above the bZ figure.
The previous September’s Prius total was 2,011, according to the article, which compares that figure with 1,897 this year. These figures describe Toyota model sales, not the full U.S. market. The source does not provide a complete industry sales table or buyer survey establishing why customers chose one vehicle over another.
Toyota’s Hybrid Sales Split
The numbers complicate the idea that rising interest in fuel-efficient vehicles automatically benefits the Prius. Toyota’s September results show that hybrid demand is not evenly distributed across its range: the Camry and RAV4 sold in much higher volumes than the model most closely associated with hybrid cars.
For shoppers, the comparison matters because Toyota offers hybrids in several body styles and price ranges. A buyer seeking better fuel economy can consider a sedan or a larger vehicle, rather than choosing a Prius. The Drive suggests this wider selection may be drawing customers away from the Prius, but the sales figures alone cannot confirm that explanation.
The report also places the result against a broader market backdrop: it says EV sales declined after federal electric-vehicle subsidies ended and that fuel-price pressures helped support hybrid demand. Those are the article’s framing points; the supplied figures do not quantify the policy’s effect on Prius sales or establish how much fuel prices influenced purchases.
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More Hybrids, More Competition
The Prius is part of a Toyota lineup that includes hybrid versions of the Corolla, Camry and RAV4, as well as other models. The Drive argues that this range creates overlap: customers who might once have considered a Prius can also choose a hybrid sedan or crossover from the same manufacturer.
The article’s comparison of Corolla sales adds a related example. It reports that Toyota had sold nearly 200,000 gasoline-powered Corollas in 2025, compared with just over 34,000 hybrid Corollas. That contrast concerns Corolla powertrains, not Prius sales, and the source does not give enough information to explain the difference.
The Drive also notes that last year’s September sales came during a period when automakers were promoting electric vehicles ahead of the end of federal subsidies. That is relevant background for comparing the two Septembers, but the report does not provide evidence that this timing caused the Prius’s year-over-year decline.
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What the Sales Figures Cannot Show
The report does not establish whether buyers are rejecting the Prius, shifting to Toyota’s other hybrids, or responding to factors such as price, vehicle availability, incentives or changing preferences. It presents competing interpretations, including the possibility that Toyota’s own models are diverting customers, but supplies no customer research to resolve them.
The figures also do not establish whether the Prius’s decline will continue beyond the reported period. The article gives September and year-to-date totals, but does not provide a full market comparison, detailed transaction prices, inventory levels or a breakdown of sales by Prius hybrid and plug-in variant. Its references to fuel prices and the end of EV subsidies are broader context, not proof of a direct cause.
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Watch Toyota’s Coming Sales Reports
The next useful comparison will be Toyota’s subsequent monthly and year-to-date sales figures. Those reports can show whether Prius sales continue to fall, stabilize or recover, and whether the Camry and RAV4 maintain their much higher volumes.
More detailed company disclosures or independent market data would be needed to identify why customers are choosing among Toyota’s models. Until then, the available numbers support a narrower conclusion: the Prius is underperforming several Toyota hybrids in the reported period, while the reasons behind that gap remain uncertain.
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Key Questions
How many Priuses did Toyota sell in September?
The Drive reports that Toyota sold 1,897 Prius cars in September, compared with 2,011 in the same month a year earlier.
How much are Prius sales down year to date?
According to The Drive, Prius sales were down 51% year to date, to 16,731. The report does not provide a full breakdown by Prius version.
Are Toyota buyers moving from the Prius to other hybrids?
The sales figures show that Camry and RAV4 hybrids sold in much larger numbers in September. They do not prove that Prius shoppers switched to those models or identify the reasons for their choices.
Does this show Americans are done with the Prius?
No. The reported figures show a decline in Prius sales, not that all or most American buyers have turned away from the model. The source does not provide a full market analysis or buyer survey.
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